Business and Finance

It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't...

After a catastrophic start to the 2020s, empathetic influence is set to be this decade’s most critical human skillset. In her new book Softening The Edge, Mimi Nicklin explains why.With the Covid pandemic “accelerating the future”, the need for authentic...